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EFF SOURCE Fashion business success without compromise

13 January 2014

5 Tips for Building Brand Exposure

Contributor Shannon Whitehead

5 tips


How can you build your brand for the best chance of big exposure? SOURCE looked at four different companies building brand exposure the right way.


How do you get your brand noticed? It’s an over analysed topic. The Internet is oozing with headlines that claim to hold the golden ticket. While viral marketing videos and giveaway contests are obvious answers, they don’t always apply to the startup brand with 46 Twitter followers.

So how can you build your brand for the best chance of big exposure? It starts the moment you begin — when you’re just laying out the groundwork and building the foundation of your company.

SOURCE looked at four different companies who have excelled in building massive brand exposure in relatively little time, we distill 5 key ways to build brand awareness successfully.

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