2012 was the year that hashtag was crowned the word of the year by the American Dialect Society and Gangnam style, the k-pop video by Korean Popstar Psy shot to global fame on YouTube being watched between 7 and 10 million times daily. Whilst neither of these events are particularly related to sustainable fashion, they do signal the way that the world is changing and the huge role that social media now plays in our lives.
Social media continues to develop and evolve, as does the way that we consume and our expectations of brands. As we move into 2013 brands will need to develop and evolve their communication methods in order to meet these expectations and stay ahead of the competition. There are already many consumer and marketing trends emerging for 2013.
In this article SOURCE contributor, Ceri Heathcote highlights 6 key trends from consumers movements to brand collaboration and how they may provide opportunities for sustainable fashion business in 2013 and beyond.
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