Affiliate marketing is a performance based method of marketing where a 3rd party acts as a virtual sales team and is rewarded with commission for the sales or traffic it drives to a retailers website.
Whilst the Affiliate Marketing industry has quite a low profile and is not as well known and considered as some other methods of marketing such as email marketing and search engine marketing, it plays a key role in many e-tailers retail strategies. If managed well it can provide a powerful marketing tool with a good return on investment for ethical fashion brands and retailers.
In this article, SOURCE Contributor, Ceri Heathcote, explores the affiliate marketing trend, with a special focus on the following:
- How it works
- How to get started
- Costs involved
- Networks/publishers already working with ethical brands
- Affiliate marketing and fashion bloggers
- Affiliate marketing verses referral marketing
- Tips for affiliation marketing
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