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EFF SOURCE Fashion business success without compromise

5 November 2012

Affiliate marketing for ethical fashion brands

Contributor Ceri Heathcote

Polyvore


Affiliate marketing is a well-established method of marketing and is widely used by online retailers in many different industries including fashion. SOURCE Contributor Ceri Heathcote outlines the potential benefits that affiliate marketing can bring to ethical fashion brands and retailers and explains how to get started.


Affiliate marketing is a performance based method of marketing where a 3rd party acts as a virtual sales team and is rewarded with commission for the sales or traffic it drives to a retailers website.

Whilst the Affiliate Marketing industry has quite a low profile and is not as well known and considered as some other methods of marketing such as email marketing and search engine marketing, it plays a key role in many e-tailers retail strategies. If managed well it can provide a powerful marketing tool with a good return on investment for ethical fashion brands and retailers.

In this article, SOURCE Contributor, Ceri Heathcote, explores the affiliate marketing trend, with a special focus on the following:

  • How it works
  • Opportunities/benefits
  • How to get started
  • Costs involved
  • Networks/publishers already working with ethical brands
  • Affiliate marketing and fashion bloggers
  • Affiliate marketing verses referral marketing
  • Tips for affiliation marketing

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