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EFF SOURCE Fashion business success without compromise

6 December 2011

African fashion - An introduction to recent developments

Contributor Sarah Ditty

suno


Over the last several seasons, African influences have swept the fashion world from the runway to the high street. From Dries Van Noten to Alexander McQueen and Louis Vuitton to name only a handful of influential names. SOURCE writer Sarah Ditty looks at how the continent's culture and creativity has inspired new design and business practices.


This article offers and introduction to a range of international designers, brands and retailers sourcing from Africa, reviews three African designers and brands, and investigates supply sector challenges and opportunities- with a spotlight on Nigeria.

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