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EFF SOURCE Fashion business success without compromise

15 December 2011

Beyond Skin blossoms as recycled bottle top shoes prove their worth

Contributor Zaena Miller

Beyond Skin heel


The vegan footwear industry may not be one familiar to the average shopper, but Beyond Skin are testament to the growing trend in fashion-focused, affordable and ethical footwear. SOURCE Intelligence contributor Zaena Miller explores how Beyond Skin has managed to defy the trend towards lower priced shoes, breaking down the steps to its success.


ARTICLE SUMMARY

Founded in 2001 by vegan and entrepreneur Natalie Dean, footwear brand Beyond Skin saw its revenue double each year, and today the brand is going from strength to strength. Following in the legacy of Brazilian brand Melissa, which championed responsible synthetic shoe design for nearly three decades, Beyond Skin proves that there is room for competition in the market, in both synthetic shoe manufacturing and as a rival to the traditional leather and suede designs. Environmental awareness, conscious design and formidable quality prove that there is much more to Beyond Skin than merely the draw of veganism.

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