1. INCREASE YOUR STOCKISTS: RECOMMENDATIONS FROM LEADING BUYERS
A summary of a survey conducted by the EFF from December 2010 to May 2011, where leading buyers were interviewed – including representatives of some mainstream High Street shops, as well as leading independent ethical fashion boutiques (both online and physical stores). This summary includes key recommendations by buyers into which ethical fashion brands they stock and why, what styles are selling now and why, tips on how to plan your retail strategy and advice on how to approach and build relationships with buyers.
2. HIT THE HEADLINES: RECOMMENDATIONS FROM LEADING PRESS-EDITORS AND EXPERTS
A summary of EFF’s survey with leading press and PR experts in the ethical and commercial arena. EFF liaises with its network of press contacts quarterly and includes liaison with the Sunday Times, Financial Times, Recognise Magazine, SIX Magazine, Daisy Green, Eco Fashion World, Forward PR, Foundation Agency, Style Bubble, Amelia Magazine, Esquire, Vogue, and My Shopping Secrets.
Including advice on the top media opportunities for ethically focused SME and start-up brands, recommendations on how to write a clear, concise and attractive press release, how to make the most of social media to advertise your brand and how to increase your profile.
This resource forms a part of EFF’s Excellence in Ethical Fashion training programme and was prepared for intensive training delivered in June 2011.
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