EFF SOURCE Fashion business success without compromise

ARTICLE SUMMARY:

A firm belief of ethical footwear brand Veja is that “environmental crises are now matters of urgency” and the only solution to the problem is to “offer a different vision which combined fair trade and ecology, and links together economy, social initiatives and the environment.” Launched in 2005, the French label has become one of fashion’s most successful start-up brands, producing a range of quality footwear to the highest ethical standards. The company’s goals and objectives are simple: to make good quality, high fashion products that just happen to be made in a sustainable way – proving that forests can be profitable as well as protected.

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