ARTICLE SUMMARY
With a reputation as a global source of creativity, retail concept store Colette is a luxury retail environment with innovative marketing and merchandising techniques. Also positioning itself as a notable trends forecaster, it’s a lesson in the fashion business for ethical brands competing with the mainstream. Freya Olsen reports from Paris to find out why visiting Colette has become another event on the global fashion calendar, and, speaking to Colette’s buyer and art director, finds out tips for making sales in 2011 as well as who she thinks might be next season’s sales success stories.
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