Raising capital for a small ethical business can be a tedious endeavour, particularly with many banks’ current reticence to lend. Yet with access to the right network of investors, solid financial mentorship, and a dash of creativity, certain businesses are avoiding the gridlock altogether by transforming the practice of raising capital. Ben Ramsden of Pants to Poverty is one such pioneer, who here explains his business model – and the ‘Pants Bond’ – to SOURCE writer Elizabeth Keach. He also has advice for start-ups about problems that companies often only realise when it’s too late.
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