There is a myriad of attributes which consumers consider when shopping for fashion, including purpose, design, quality, fit, price and ethical commitments, both social and environmental. Despite recent exponential growth in the ‘ethical fashion’ market, it still remains a modest proportion of the mainstream clothing industry. In a 2009 report, Mintel estimated that total sales of ethical fashion were around £175 million (or about 0.4% of total market), which is a little larger than the bridalwear sector and equivalent to almost half of the hosiery market.
SOURCE Intelligence correspondent, Sarah Ditty, talks to three ‘ethical’ designers from different sectors of the fashion market to explore best practice in cutting edge design.
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