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EFF SOURCE Fashion business success without compromise

23 July 2012

Global Outlook: SOURCE Meets Vogue Brazil Editor-in-Chief, Daniela Falcão

Contributor Loula Mercedes


Second in the series on Sustainable Fashion in Brazil, SOURCE contributor Loula Mercedes interviews Editor-in-Chief of Vogue Brazil, Daniela Falcão, about raising consumer awareness of sustainable fashion in this rapidly developing nation. Image: www.marcosproenca.com.br


Second in the 6-part series on Sustainable Fashion in Brazil, Loula speaks with Brazilian Vogue Editor-in-Chief, Daniela Falcão.
Drawing upon parallels from the beauty industry, Daniela Falcão discusses with SOURCE how to create awareness of sustainable fashion in Brazil. She also discusses how to better engage with artisans and craftsmanship in the Brazilian context.
As part of research at the London College of Fashion, SOURCE Contributor Loula Mercedes conducted an in-depth feasibility report exploring the need to implement a new national certification body for sustainable fashion in Brazil. Loula gives SOURCE an exclusive look at the report.
Next in the series will be interviews with leading figures in the Brazilian fashion sector:
  • Fernando Pimentel – CEO of ABIT (Brazilian Textile and Apparel Industry Association)
  • Waldermar Iodice – Founder and CEO of the brand Iodise
  • Chiara Gadaleta – Founder of Ser Sustentavel com Estilo

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