During the last decade, Brazil’s economic development has been experiencing a momentum that has made it the focus of global attention. As the 5th largest country in the world, with a growing population of about 192 million people, by the end of 2011, Brazil was placed as the 6th largest economy by nominal GDP. Previous debates about environmental and social problems associated with the unmonitored development of certain industries, such as coal and cattle, have concerned mainstream policymakers nationally and internationally. Brazil’s efforts to enforce national policies and legislations over sustainability issues, although appraised, have not always been effective.
As part of research at the London College of Fashion, SOURCE Contributor Loula Mercedes conducted an in-depth feasibility report exploring the need to implement a new national certification body for sustainable fashion in Brazil. Loula gives SOURCE an exclusive look at the report.
To launch a six-part series on Sustainable Fashion in Brazil, Loula sets the scene for the sustainable fashion movement in Brazil and summarises the initial findings of the four-month study, based on research data and interviews with key industry stakeholders including: Eloize Navalon, Director of Fashion at the Anhembi Morumbi University Morumbi University and Luiza Santoro from Intesa Textil.
Next in the series will be interviews with leading figures in the Brazilian fashion sector:
- Daniela Falcão – Chief Editor of Vogue Brazil
- Fernando Pimentel – CEO of ABIT (Brazilian Textile and Apparel Industry Association)
- Waldermar Iodice – Founder and CEO of the brand Iodise
- Chiara Gadaleta – Founder of Ser Sustentavel com Estilo
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