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EFF SOURCE Fashion business success without compromise

4 April 2011

How do you market sustainability?

Contributor Ilaria Pasquinelli

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Ilaria Pasquinelli discusses how sustainability attributes can become part of your core marketing campaign and offer a competitive advantage to your brand.


ARTICLE SUMMARY

According to a Mintel report from 2009, ethical fashion market quadrupled to be worth £471 million over a mere few years – demonstrating consumers are more interested in how the products they are consume are made. But how to successfully communicate issues of sustainability? The SOURCE looks to success stories like Timberland and Patagonia to find out how.

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