ARTICLE SUMMARY
In the previous parts of this series, Ilaria Pasquinelli – board member of the Ethical Fashion Consultancy – reviewed the role of a brand’s marketing strategy in affirming a company’s ethical credentials, discussing how sustainability can be communicated by making use of the product. She now looks into two other key marketing leverages, the price and the place, to find out what role pricing really plays in the marketing of ethical fashion, and how place becoming key to communicating sustainability.
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