Most people are familiar with the benefits of traditional PR and coverage in print media and how it can help to build brand awareness but bloggers have a growing influence and one that may be particularly interesting to ethical fashion brands and retailers. The relationship between fashion bloggers and brands is still in its infancy but has plenty of potential to become much stronger and highly beneficial to both parties.
Source Contributor and fashion blogger, Ceri Heathcote, contacted some influential fashion bloggers in the UK and US to find out more about how ethical brands can work with them to gain coverage. This article also summarises the key benefits of getting coverage on both ethical and mainstream fashion blogs and highlights some interesting new developments within the fashion blogosphere.
This article covers:
1) The benefits of gaining coverage on blogs
2) Finding the right blogs to work with
3) How to approach bloggers
4) Getting discovered by fashion bloggers
5) 4 Interesting Developments in the Fashion Blogosphere
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