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EFF SOURCE Fashion business success without compromise

22 June 2011

VIDEO: Charitable collaborations

Contributor Sharon Rapose

The Esther Benjamins Trust


The SOURCE's four-part video mini series looks at what has proved a growing and definable trend in 2011: fashionable and charitable collaborations. What are the ingredients of such successful, charitable ventures, and how and why do they come about?


To discover more, the SOURCE spoke to the World Food Programme about its support from up and coming designer Bunmi Koko, the White Ribbon Alliance about its Mama Mia partnership with Minna and Henrietta Ludgate, the Esther Benjamins Trust and American Intercontinental University London about their new projects plus innovation in sustainability, and Ai ‘heart’ Japan about their landmark Art and Couture Auction for Civic Force Japan.

The World Food Programme and Bunmi Koko-- The White Ribbon Alliance and Mama Mia Ethical Designers-- The Esther Benjamins Trust and American Intercontinental University London-- Ai *heart* Japan, Art and Couture Auction for Civic Force Japan--

Music courtesy of The White Ribbon Alliance, Eric Wainaima (Mama), Stara Thomas (Play Your Part) and Kevin MacLeod (Gymnopedie No.3, Gymnopedie No.2 composed by Erik Satie, Sheep May Safely Graze composed by J.S.Bach).

Images courtesy of the UN World Food Programme, The White Ribbon Alliance for Safe Motherhood, American InterContinental University London and The Esther Benjamins Trust.


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