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EFF SOURCE Fashion business success without compromise

2 October 2013

INDIGENOUS: Achieving the quadruple bottom line

Contributor Sarah Ditty

Indigenous case study

Second in a series of case studies distilling the elements of success of leading sustainable brands, SOURCE Editor-in-Chief Sarah Ditty speaks to Matthew Reynolds, the founder of INDIGENOUS - a New York-based organic, fair trade, artisan-made womenswear brand.

In this article, SOURCE looks deep into INDIGENOUS' long brand history, identifying how they have grown from a small start-up to a thriving business, stocked in over 500 top boutiques across America and creating significant, tangible impact for the communities who make their products.

We look at INDIGENOUS’ unique supply chain, business growth, sales strategy and social impact – pulling out 6 key lessons of their business success.

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