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EFF SOURCE Fashion business success without compromise

28 March 2012

Levi Strauss & Co integrates sustainability from the ground up

Contributor Kimberley Wilson

To launch our series on Denim, this article gets the inside story on environmental innovation at leading denim brand, Levi Strauss & Co. As part of this month's focus on Corporate Best Practice, SOURCE investigates the latest sustainability developments from some of the world's best known fashion brands. Image: Levi's Waterless, courtesy of Jim Wilson.

SOURCE Business Editor Kimberley Wilson interviews Marie-Helene Azar from Levi Strauss & Co. to get the inside story on the thinking behind the innovative manufacturing process used to make Water<Less™ jeans. Azar also tells SOURCE Intelligence about the challenges facing the cotton industry today and how Levi’s are working with the Better Cotton Initiative to improve both the environmental and social impacts of their products.

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