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EFF SOURCE Fashion business success without compromise

8 March 2011

London Fashion Week A/W11: Estethica

Contributor Phyllida Jay

estheticasnow


Phyllida Jay finds out how Estethica fared this season - and what brands felt like the response to their new collections has been like.


ARTICLE SUMMARY

After ten seasons, is Estethica still making an impact on the fashion industry? During London Fashion Week the SOURCE talked to brands to hear how their experience was as part of one of ethical fashion’s most high profile exhibitions to gauge whether it could be the right one for your label. This year, according to one exhibitor saw a greater translation into commercial product – this article discusses how the differences in press and buyer footfall have affected sales and looking back to past seasons, sees how it has been instrumental in launching the careers of designers like Christopher Raeburn.

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