In the 4th session of the 2011 SOURCE Consultancy MASTERCLASS series, Courtney Blackman, Founder and MD of Forward PR, shares expert knowledge, including:
• Merchandising strategy and getting the figures right
• Developing an effective PR strategy to raise the profile of your brand
• How to write a story that will secure media coverage, and how to get the attention of journalists and industry opinion leaders and influencers
• How to communicate the values behind your brand to the press
This intensive masterclass is designed specifically to meet the needs of fashion businesses seeking to integrate sustainable practices with sales growth and commercial success.
About Courtney Blackman:
Courtney Blackman founded London’s Forward PR in 2004, where she currently sits as managing director. Forward PR is a press relations agency focused on fashion, jewelry, accessories, media, and large-scale global events, located in London’s Mayfair. Forward PR works with renowned labels from around the world and has successfully secured media coverage in hundreds of outlets ranging from glossy magazines and blogs to film festivals and music videos.
Courtney Blackman is part of Ethical Fashion Forum’s Fellowship 500.
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