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EFF SOURCE Fashion business success without compromise

26 March 2012

Plastic shopping bags: Navigating the alternatives

Contributor Rosie Helson

I'm Not a Plastic Bag designed by Anya Hindmarch


With the European Commission currently publishing proposals designed to reduce the number of plastic bags used each year and debates around paper alternatives on the high street raging on, the anti-plastic bag movement is a hot topic. SOURCE Contributor Rosie Helson explores the current policies, alternatives and challenges of using plastic bags in retail. Image: Anya Hindmarch bag.


It has been almost 5 years since the launch of the I’m NOT a plastic bag canvas tote, designed by Anya Hindmarch and championed by environmental and social change organisation We Are What We Do, was launched in Sainsbury’s as a limited edition. Has the fight to reduce plastic bag use moved forward since then? This article examines the current situation regarding the anti-plastic bag movement in retail, highlighting key solutions such as the ‘bag for life’, plastic bag taxes and biodegradable bags.

Image courtesy Anya Hindmarch PR.

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