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EFF SOURCE Fashion business success without compromise

2 September 2012

Press Round-up August 2012

Contributor Sarah Ditty

Osklen


A collection of the top headlines in sustainable fashion for August 2012. Image: Osklen


Ethical Clothing Australia accredits 27 new brands (Fibre2Fashion)
“Ethical Clothing Australia has reached a record number of ethically accredited Australian clothing and footwear businesses, having accredited 27 new brands and manufacturers since the beginning of July 2011. The organisation has seen a diverse range of applications; from emerging designer such as So Stella, through to iconic brands like Akubra. This takes the total number of ethically accredited businesses to a record of 75.”

Hong Kong Sustainable Textiles Conference line up (EcoTextile News)
HONG KONG – A world-class line-up has been announced for this year’s Sustainable Textiles Conference, which takes place at the Hong Kong Convention and Exhibition Centre on 4 – 5 October. Innovation, Investment, Impacts and Integrity are key themes on the agenda at the event, which is co-organised by Ecotextile News, Messe Frankfurt, Planet Textiles and Textile Exchange.”

Kenyan marathon uniform marks Nike’s first use of waterless fabric dyeing (Sustainable Business Oregon)
“ Kenyan marathoner Abel Kirui will run for the gold medal in London on Sunday wearing a Nike Inc.-made singlet that was dyed in his nation’s colors without the use of water. The uniform marks the first results from Nike’s investment in DyeCoo Textile Systems Inc… The dyeing process that is not only waterless, but also produces as much as 60 percent fewer carbon emissions than conventional methods.”

Why Designers Should Not Drop the Term Ethical Fashion (Huffington Post UK)
“Many designers argue against using the term ethical fashion to describe a label, claiming it keeps the movement marginalised. But for consumers wanting information about a brand it provides useful information and promotes transparency.”

Camira goes from fabric to farming (EcoTextile News)
“Camira, the UK-based supplier of contract and home textiles, is going back into its supply chain to grow its own hemp for the first time in a move to guarantee its supply source.”

Mainstreaming Ethical Fashion (Corporate Citizenship)
“Having recently attend the inaugural Ethical Fashion Forum SOURCE Summit entitled “Sustainable Fashion: The Tipping Point – the point at which best practice becomes the rule rather than the exception to it” held at the Hub in Westminster, London… there were some fabulous ideas thrown into the mix, which are arguably applicable to both smaller start-up ethical fashion brands and larger retailers offering a more sustainably-produced line.”

Adidas to Turn Jocks into Eco-Fashionistas with ‘DryDye’ T-shirts That Save Water (Treehugger)
“Adidas’ partnership with Yeh Group means that the brand will be the first to introduce ‘DryDye’ technology in its production on a global scale. This summer, Adidas started using the technology to dye 50,000 T-shirts. The result of employing a process that uses zero water means Adidas saved the equivalent of a full-sized swimming pool of water in making this batch of tees.”

Tokyo ‘ethical fashion’ dealer touts ‘cool and sexy’ (The Ashahi Shimbun)
“Yuka Okada and Taeko Ohyama, the co-founders of Inheels, are championing “ethical fashion,” a concept indicating awareness of the producers’ labor conditions and natural environments. The “Jawaja Editor’s Bag,” priced at 12,900 yen, is manufactured by people who have been discriminated against under India’s caste system.”

Fashion for a green world (The Times of India)
“Kasmin Fernandes meets four young Indian designers who are weaving a greener tomorrow, one thread at a time. Two different threads are converging in fashion — a longing for lasting value, and a desire to know more about the way fabrics are sourced and clothes are made. There’s a change brewing in the fashion world, where the fate of the planet is becoming a bigger issue than the latest celebrity scandal. At a time when money is not easy to come by, ‘sustainability’ is the new buzzword because of its cost-effectiveness.”

Pure London to bring together ethical fashion designers (Fibre2Fashion)
“Pure London will bring together some of the most talented designers in ethical fashion. Cutting-edge labels for S/S13 include Leju, Nomads Clothing, People Tree, Nancy Dee, Lowie, Arthurio Lino, Holster Australia, Milans, Bibico, Komodo, MAKKI, Betty and Betts and many more. The brands will be highlighted on all floor plans with a green leaf to make it easier for buyers to source them.”

Fashion 4 Development Partners with the United Nations (MediaGlobal News)
“Fashion 4 Development (F4D), a global platform created by the fashion industry to help fight poverty in Africa announced its partnership with the United Nations on Thursday, 28 June.”

Meet Oskar Metsavaht, Founder Of Osklen: Reviving Sustainability In Fashion (The Creators Project)
“During his panel discussion at The Creators Project: Sao Paulo 2012, Metsavaht explained his ideals to the audience. Rather than have his brand go “eco-nuts,” he prefers to promote a mindset of consciousness regarding the world around us. He also talked about the challenges of inserting sustainable fashion options into the Brazilian market without scaring people off with the sustainable development cliché.”

Will rising costs spark a new social trend in the fashion industry? (The Guardian)
“The rise in costs of upstream manufacturing will affect consumers in the west, and could trigger the first clothing price increase in nearly a century. The question is not if this will happen, but when.”

Sustainable Innovation: Reducing Fashion’s Carbon Footprint (International Herald Tribune)
“Despite the global economic downturn, more clothes, home furnishings and other textiles are being bought than ever…With a grant from the EU sustainability initiative, Eco-Innovation, eight consortium partners launched the textile4textile project in 2009. The venture, which includes machine builders, commercial sorters and charities, is adapting and testing the automatic fabric-sorting machine.”

Design Intelligence: Fashion: A Swedish Event for Sustainable Fashion in New York (Dexigner)
“Design Intelligence; Fashion will take place at Parsons The New School for Design on September 18-19, 2012. The event will focus on different parts of the innovation process from sustainable, material and production viewpoints.”

New Africa: the Ethiopian woman who made ethical sandals fashionable (The Guardian)
“Made from recycled content, and bringing work to the local community, who are then paid equitably, soleRebels is as ethical as it gets. It is the embodiment of the drive to use commerce to bring about social change, and Alemu is an articulate and passionate believer. (She has twice made the Forbes “outstanding African businesswomen” list.)”

Nigerian Fashion Week Supports Sustainable Fashion (Nigerian Watch)
“The highly anticipated showcase – which has arguably become the continents most significant fashion displays – will encourage designers to present garments that have been made from recycled materials in a bid to draw awareness to climate change issue.”

Ethical Fashion Show Paris to focus on innovation (Fibre2Fashion)
“The Ethical Fashion Show Paris is all set for the September show at the Carrousel du Louvre with close to 50 companies attending from 15 countries. The opening reception will be held on Thursday, 6 September 2012.”


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