PUMA believes that “..our position as the creative leader in Sportlifestyle gives us the opportunity and the responsibility to contribute to a better world for the generations to come.” Puma works towards these ambitions through three programmes: Puma.Safe (focusing on environmental and social issues), Puma.Peace (supporting global peace) and Puma.Creative (supporting artists and creative organizations).
PUMA.Safe comprises Puma’s initiatives and commitment for environmental protection and improved working conditions, including implementing cleaner, safer and more sustainable systems and processes within the supply chain.
In this article Business Editor, Kimberley Wilson interviews Dr. Reiner Hengstmann, the Global Director of Puma.Safe to get the inside story.
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