Nancy Dee was created in May 2008 by sisters Tamsin and Seraphina, who recognised there was a need to bridge the gap between style, comfort and ethics. Their aim is to make ethical fashion accessible, by creating easy-to-wear styles at realistic prices without compromising on quality or standards.
Merging Seraphina’s design talent with Tamsin’s understanding of business and interest in social policy, together they share a passionate belief in responsible fashion.
All Nancy Dee garments are now manufactured in Britain with the aim of:
- preserving and developing the fast-disappearing specialist skills which established the UK’s reputation for quality manufacture
- investing in local economies, using small local manufacturers and developing close working relationships in all areas of business such as printing, labelling and packaging
- ethical production, strict UK and EU working regulations ensure high standards in British factories
Inspired by retro designs, the Nancy Dee garments rework classic shapes with bold prints and strong colour palettes, utilising the inherent characteristics of jersey – its softness, drape and stretch. Fabrics are manufactured especially for Nancy Dee, from the purchasing of the yarn right through to the knitting, dye-ing and printing of our fabrics. Styles are produced in limited runs and you are unlikely to find anyone else wearing the same piece.
Materials used are extracted from renewable natural sources, including:
- Soya bean fabric, a strong material with a beautiful drape and anti-bacterial benefits, is reclaimed from the waste of other soy products
- Bamboo, one of the fastest-growing plants on our planet, needs little in the way of water or nutrients and can be grown almost anywhere
- Organic cotton is grown without the use of harmful pesticides
- Modal, an eco-friendly man-made material which originates from beech wood. It is similar to viscose but far superior in quality, and the chemicals used in the process of extracting the fibres from their natural state are recycled instead of being released into the environment
SOURCE catches up with the brand to find out more about bridging commercial and ethical fashion business success.
Visit Sleeves Boutique, member of the Fellowship 500, to buy the dress in the image. Click HERE!
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