The fashion industry may be a step closer to addressing the growing trend in ethical consumerism as Rapanui’s eco-labelling proposal reaches the hands of MEPs in Brussels. The plan, developed by the brand’s co-founders, highlights the need for greater transparency in the communication of ‘eco’ fashion credentials to consumers, and recommends a simple, robust system of classification to categorise every item of clothing.
SOURCE Contributor, Katharine Earley, speaks to Rapanui’s Co- Founder, Rob Drake-Knight, about the need to improve EU eco-labelling, creating clarity for consumers about a garment’s eco-credentials. This article also gives a brief background of current alternative eco-labels being used at the European level and explores consumers attitudes to eco-labelling, highlighting some key facts and figures.
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