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EFF SOURCE Fashion business success without compromise

4 February 2014

SOURCE Brand Preview 2014

Contributor Ethical Fashion Forum


The latest and most exciting sustainable brand collections from around the world, presented through curated lookbooks, including trends and recordings featuring brand owners from around the world. Very inspiring.



SOURCE Brand Preview is the global showcase for sustainable fashion. An online trade event that puts the spotlight on the latest eco, organic, artisanal, fair trade, recycled, upcycled, innovative and sustainable fashion collections.

This year’s event showcased over 170 brands and designers to hundreds of buyers and press from across the globe. Brand Preview is the first and only trade event to use a virtual meeting space to connect, network and hear the stories behind brands, exhibiting from anywhere in the world.

Each SOURCE Brand Preview session was run in association with a SOURCE Founding Partner. Our Founding Partners are sector leaders in fashion and sustainability.

All SOURCE Brand Preview exhibitors are SOURCE members, reviewed against our Ethical Mandate. To promote your brand at this event, become a member.

Download a handy Brand Preview 2014 Matrix containing detailed information and contacts of all brands listed below.

View the press release & further information about the event.]

See the photo gallery from the VIP Preview event at London’s exclusive Hospital Club in Covent Garden, including private cinema screening.
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The Recordings and Curated Look Books

Scroll down to view recordings and Curated Look Books of all the events at Brand Preview this year, including the latest trends and exciting designers and brands in each of the following categories:

DAY 1: Fresh, Directional, Print, Accessories and Homeware, Shoes and Bags, Jewellery

DAY 2: Basics, Lifestyle, Body, Atelier, Men, Children

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Buyer & Press Preview Presentation

Including an introduction to SOURCE Founding Partner brands.

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Fresh with Colin Leslie

Fresh designers and design concepts. Featuring: Colin Leslie Eyewear Ltd, Lily of Valley Isle, Terials.com, Goodone, Allenomis, apesigned, Bodhisattva Journey, Del Través, Eco Boutique, Linda Mai Phung, LLB, MIA by Mia Nisbet, MüCKE, The Feather Tree, The Top Project

View the Look Book below:

Watch the recording:

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Directional, with animana

Stylish, design-led classic pieces and collections. Featuring: Animaná, format, ABURY Collection GmbH, Myrrhia Fine Knitwear, birthday suits, Tluxe, Antithesis, Bhu:Sattva, Feng-Ho, flavialarocca, H O W L by Maria Glück, KENT, OVNA OVICH, Vigilantia, Vyosna

View the Look Book:

Watch the Recording:


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Print, with Mehera Shaw

Showcasing a wide range of prints and patterns. Featuring: Mehera Shaw, Monika Schneiter GmbH, Amaranta Creative Hub Ltd., Avni Fashion, Carlie Ballard, Kampala Fair, Mayamiko Trust, Moonbird Designs Pty Ltd, NeobotanicFashion, Passion Lilie, REDDolphins, Shika

View the Look Book:

Watch the Recording:

Print from Ethical Fashion Forum on Vimeo.

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Accessories & Homeware, with Panchachuli

Showcasing a range of scarves, headwear and homeware products. And for the first time, a special section dedicated to eco-homewares. Featuring: Panchachuli UK, Pachacuti, APOCCAS, Cascada Eco Textiles, Hatastic!, Cocccon, House of Wandering Silk, Colombian Crafts, Earth Heir, Emeline Nsingi Nkosi, Evolvemint, Florenz, Kerala Crafts, Marita Huurinainen, Plum of London, Senorita Awesumo, Shopanthropic, Waffle Design.

View the Look Book:

Watch the recording:

Hats Scarves and Homware from Ethical Fashion Forum on Vimeo.

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Shoes & Bags, with Cholesburys & Gunas

Showcasing a range of sustainable footwear, bags & accessories. Featuring: ABURY Collection GmbH, AURA QUE, Bright Colours, CAMMINALEGGERO, Catrinka, Cholesburys, Emi&Eve, GENERATION GENEROUS, Greenlife Italia srl, Gunas, Inez Osvald, Leotie Lovely, Little Hill People, MAHIKA, Mifuko, Paguro, Slowers, TWO-O, Wrinkle, 959

View the Look Book:

Watch the recording:


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Jewellery: In association with Raven + Lily

Putting the spotlight on sustainably made jewellery and accessories. Featuring: Amalena, Arabel Lebrusan, East Fourth Street Jewelry, KOKKU, Lumoi, n u m a, Quazi Design, Raven + Lily, Savannah Chic, Senhoa, Stone Paper Scissor, Women for Conservation

View the Look Book:

Watch the recording:

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Basics: In association with Mantis World & Ayuvastra

Showcasing a range of classic pieces and wardrobe basics, including sport and activewear. Featuring: Mantis World, IN HEELS, The White T-shirt Co, Bohohemp, 3FREUNDE, Audrey Blue, Ayuvastra, Bee Chic, DAC Clothing Private Limited, Fusion International, Lavender Hill Clothing, LIFEGIST, S.L., Mikono Knits, Nicoletta Fasani, One Colour, Peperuka Ltd, SARTORIA ISMARA sas, ULTRA TEE, Witjuti – Eco Collection

View the Look Book:

Watch the recording:

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Lifestyle: In association with Braintree

Introducing exemplary easy to pair pieces and brands with a broad appeal. Featuring: Braintree Clothing, INDIGENOUS, People Tree, 4 all Humanity, Bohohemp, Cheval Amour, Inc., Lily of Valley Isle, Mata Traders, Nicole Bridger, Origines Nomades, People Tree, Pure Pod, SILKE HANDLEY, Sinerji Organic Clothing, Xoomba

View the Look Book:

Watch the recording:

Lifestyle from Ethical Fashion Forum on Vimeo.

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Body: In association with ALAS

Lingerie, leisurewear, loungewear, and resortwear. Featuring: ALAS, Ali Organic Wear, Blysia, Choclo Project, Curlee Bikini, From Clothing, Greenlife Italia srl, Marzipants, Ruby Moon, Shamanic Nights, Sorella and Me, Urbanearthwear, Vesika Pisces

View the Look Book:

Watch the recording:

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Atelier: In association with Eden Diodati

Showcasing the best brands and designers producing luxury womenswear, eveningwear and bridalwear. Featuring: Ala Mairi, EcoMaco Ltd, Eden Diodati, Fabryan, H O W L by Maria Glück, Halasi, José Original, L Saha, Muscat London, Orithyia, People Tree, Raggedy, Re-cycle style, Terra Urbana

View the Look Book:

Watch the recording:

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Men: In association with Cock & Bull

Range of the latest menswear, including directional young fashion and high end design. Featuring: Arthur & Henry, Bhu:Sattva, Cocccon, Cock & Bull Menswear, format, Plane Clothing, RELLA, Riz Boardshorts, The White T-shirt Co, Witjuti – Eco Collection

View the Look Book:

Watch the recording:


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Children: In association with Dhana EcoKids

From new born to teen, luxury to basics. Featuring: Animal Tails, Babaa, Dhana EcoKids, Eco Divine, Edamame, Eternal Creation, Fourzero, Macarons Gmbh, Pink and Grey, Plum of London, The fableists

View the Look Book:


Watch the recording:

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Interested in getting in touch with any of the brands / designers showcased at the event? Download the handy Brand Preview 2014 Matrix with information and contact details of all brands shown at the event.

Reviews and press links:

Not Just a Label
Style-is
Ethical Style Blog
Fashion Compassion
Lisa Heinze
The View From the Pier32
Conserve India

FEEDBACK

Ethical Fashion Forum has pioneered in creating a global event that is useful, interesting and accessible. This is a fantastic initiative and I am looking forward to take part in Brand Preview again.“ Mari Chesterman – Inez Osvald – Brand Preview 2013 Exhibitor.

The easiest, furthest reaching trade show I have attended“ Alexei Gillard – Cholesburys – SOURCE Founding Partner and Brand Preview 2013 Exhibitor.

SOURCE Brand Preview is the new collaborative way of exchange and information in today‘’s global world“ Shamini Dhana, Dhana EcoKids – SOURCE Founding Partner and Brand Preview 2013 Exhibitor (SOURCE Founding Partnership has been launched to put the spotlight on pioneering businesses in the sector: read more here)

I was rather sceptical about how relevant such an international approach would be – the reality was that it actually generated a real sense of community. Individuals, as well as established businesses, coming together with common issues, philosophies and goals – inspiring!“ Penny Jones – The White T-shirt Company – Brand Preview Visitor.


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