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EFF SOURCE Fashion business success without compromise

24 January 2013

SOURCE Brand Preview 2013 - The Trend Report

Contributor Sarah Ditty

Following key trends seen emerging across the fashion industry for 2013, we present some of the highlights from a wide array of sustainable fashion brands showcasing at SOURCE Brand Preview. Get ready to discover the latest in sustainable fashion style!

The SOURCE Brand Preview is a groundbreaking, innovative platform for discovering the latest fashion brands with a sustainable and ethical mission.

This event is the world’s first fashion brand tradeshow taking place online, introducing you to some of the most exciting and stylish brands offering a wide range of products including womenswear, menswear, accessories, jewellery, childrenswear and more – proving that fashion doesn’t have to compromise on ethics to be commercially successful.

Following key trends seen emerging across the fashion landscape for 2013, we present some of the highlights from a wide array of sustainable fashion brands showcasing at SOURCE Brand Preview. Get ready to discover the latest in sustainable fashion style.


Ethical Leather

For the last couple of seasons and well into 2013, leather will remain a key trend. There also happens to be a lot of brands venturing into ethically sourced, vegetable tanned and vegan leathers.

We have luxury handbag designer, Heidi Mottram, who is gaining serious fashion ground with her eel skin creations. Brands like Embellished Truth, Organic Leather and Inez Ozvald are using vegetable-tanned and naturally reared cow and reindeer leathers.

Having garnered an impressive list of celebrity fans, GUNAS handbags and accessories are not only vegan for the animal-friendly audience, but are also beautifully crafted and very stylish.

Millican, a travel and outdoor lifestyle brand, is using beautiful vegetable-tanned leather to add unique touches to its classic canvas accessories.


There’s a great selection of brands that are using reclaimed materials to make new, forward-thinking accessories and jewellery. Caipora creates unique, laser-cut jewellery from unusual materials including rubber and crystals. Katcha Bilek’s edgy handbags, wallets and belts are made from reclaimed rubber tires. Lumoi rescues broken earrings or pieces and refashions them into beautiful, eye-catching beaded jewellery.


Art-inspired fashion speaks to those looking for something unique, beautiful and collectable – something that can be worn as the main attraction.

ABO London and CF McEwan walk the line between original artwork and fashion product with each brand’s collection of painterly scarves.

Contemporary Ethnic

Ethnic and cultural inspirations are still filtering through to much of what we’re seeing on the catwalk. Sustainable brands, particularly those that work with artisans in the developing world, offer the latest and greatest in accessories with an ethnic twist.

From Africa, brands like Mifuko, Nakate Project, Abacus and Savannah Chic are using age-old techniques, materials and patterns to create entirely modern and inspired necklaces, bracelets, earrings and bags.

Raven + Lily, an eco-friendly and fair trade brand based in the US, offers a beautiful range of jewellery and accessories inspired by its artisans across Indian, Ethiopia, Cambodia and beyond.

Fair trade fashion pioneer, Mata Traders, uses handmade artistic traditions, like block printing, embroidery and gypsy charms, to shape its collection of modern, stylish jewellery and accessories.

Taking inspiration from her native Israeli culture, Ifat Nesher creates designer jewellery in micro-macrame and knot technics, 100% handmade.

The Conscious Traveller

With eco-tourist hotspots popping up all over the globe, conscious travellers can now voyage in sustainable style.

PANDA Sunglasses does the perfect classic style in handcrafted bamboo and with each purchase gives the gift of vision to someone who needs it. There’s also Colin Leslie, a master craftsman of both sunglasses and eyeglasses made recycled acetate and bamboo frames. With styles ranging from geeky to cool wayfarer, both PANDA and Colin offer a shape and size for everyone.

Millican’s rucksacks, messenger, shoulder and travel bags are made from organic cotton canvas and vegetable tanned leather for the intrepid and eco-conscious traveller.

The Finest Fine Jewellery

Fine jewellery is always in style, and now it’s sustainable too. From using recycled silver to fair trade gold and responsibly sourced gemstones, fine jewellery designers such as Arabel Lebrusan, Amanda Li Hope, Moonshined Designs and Kokku are proving how you can embody luxury without costing the earth.


Pleasure Prints

2013 is all about signature prints. Bold, geometric, floral, checks, stripes, plaid, ethnic inspired, mixed-and-matched, psychedelic. Several of the brands exhibiting at SOURCE Brand Preview do exceptional prints in a variety of products and styles.

Eden Diodati’s luxurious couture dresses are crafted from the finest silks and feature a stunning cosmic digital print, inspired by the wonder of the natural world.

Sara C is another designer whose illustrative prints create gorgeous statement dresses, scarves and tops – featuring geometric patterns, painterly swirls of in-trend colour and illustrated elements of nature.

Choolips dresses and tops are fresh and upbeat using Ghanaian printing techniques to create modern, African-inspired prints. NearFar is another stand out label re-inventing classic printed fabrics from Africa in new and exciting styles and shapes. And there’s also Mata Traders who uses heritage Ikat fabric to create sweet, feminine dresses for the bohemian-inspired lady.

Greek womenswear label, MuMu Organic stays fresh with prints featuring cute and colourful spots and modern plaids. And finally, LLB hand prints cotton tops, dresses, and trousers with a cool, urban, artistic vibe.

Sculptural Shapes

Icelandic label 8045, Swedish designer Camilla Wellton, Swiss brand Atelier-Laure Paschoud and UK based Etrala London represent three forward-thinking sustainable fashion designers that play with sculpture and shape in entirely wearable yet exciting ways.

Perfect Basics

Everybody needs a strong set of the perfect basics, which can be worn day-in and day-out for every situation – work, play, casual and beyond.

Australian labels Tluxe, Sosume’s OC Essentials and Rant Clothing’s Epidermal Layers all capitalize on the Australian taste for ease and comfort with their range of deluxe, effortless basics – including: t-shirts, tanks, button-ups blouses, maxi skirts, classic dresses and more in organic cotton and jersey.

Hungarian/Australian label Halasi employs highly skilled artisans belonging to one of the last Hungarian workrooms, which nurture traditional techniques and patterns. In a palette of creams, heather greys and deep navy, Halasi delivers elegant, high-end basics that can be worn dressed down or for a more formal occasion.

Finnish brand Nurmi does beautiful, well-designed denim jeans for both men and women. Made from hemp and organic cotton, they are the perfect fit for a range of body shapes.

Ecoology takes a good basic garment and gives it a slight twist such as adding a knitwear component, a clever placed zip or applique whilst still ideal for everyday wear for the professional woman.

It’s all in the details

More and more sustainable fashion designers are incorporating intricate, unique details to create innovative and sometimes multi-functional pieces.

Antithesis is one of these outstanding new labels. The ‘Carry On Closet’ is a 10-piece capsule collection aimed at responding to the hectic lifestyle demands of cosmopolitan commuting professionals. Blouses become sleeveless, blazers turn into waistcoats, modular dresses zip and unzip to different attachments. Effortlessly stylish and practical, it all fits into a cabin-size suitcase.

Upcycling brand and fashion crowd favourite Goodone reclaims disused materials to create patchwork, patterned and panelled garments such as silk bomber jackets, pencil skirts, leggings, jumpsuits, t-shirt dresses and blousons.

Brooklyn-based brand Samanuscha’s playful yet intellectual and trend-driven collection for men and women does wonderful things with details such as peter-pan collars, ruffles, scalloped necklines and innovative panelling.

India’s Bhu:sattva creates organic and naturally dyed clothes for the modern Indian man and woman. Using details like stylized patches, silk embroidered plackets, French knots and gathered panels, Bhu:sattva oozes sophistication.

Fair trade brand People Tree uses details such as embroidery and embellishments to liven up classic designs.

Green Wedding

2013 is the year of the ‘green’ bride, and designers such as Taree Birse and Sanyukta Shrestha are pioneering the market for socially and environmentally conscious bridal and formalwear. Taree Birse specialises in made-to-measure gowns crafted in the UK from the most luxurious fabrics. Sanyukta Shrestha’s vintage inspired dresses and intricate millinery use hand spun materials, loomed and embroidered by artisans from Nepal and England.

Made in the UK

Nancy Dee and Maiya are made in the UK brands with an emphasis on affordable, day-to-night dresses in recycled or sustainable fabrics and featuring feminine, playful prints.

London designer Philippa Long worked for several well-known luxury labels before launching her own eponymous label: cutting-edge, high end womenswear made entirely in the UK.


The Return of the Sartorial Man

Men are the perfect customer for a sustainable approach to fashion. They tend to buy clothes that they know are built to last in both design and construction. 2013 is all about the sartorial, dapper man who cares about how he puts himself together.

The SOURCE Brand Preview features three brands that fit this exact bill and are pioneering sustainability in menswear. Arthur & Henry represents the world’s first collection of men’s shirts, for both work and play. Catering for the stylish, ethically minded modern man, Riz Boarshorts specialises in boardshorts crafted from recycled polyester. And finally, travel and outdoor lifestyle brand Millican does brilliant rucksacks, duffle bags, suitcases, wash bags and more for the modern explorer.



Parents are increasingly concerned with what they are putting on their babies as well as what good, organic food they eat. Luckily, there are a wealth of brands offering practical, eco-friendly clothes for infants and small children.

US brand Dhana Eco Kids, Finnish company Beibamboo and Australia’s Four Zero use soft, healthy bamboo and organic cotton materials that is as kind to a baby’s skin as it is to the environment.

A stylish bunch of kids

Made for kids but with a grown-up sense of style, several sustainable brands are making clothes that kids want to wear and that their parents wish came in larger sizes.

Newcomer The Fableists is one such brand inspired by vintage workwear and simple, timeless, all-season and durable.

Multi award-winning German childrenswear company Macarons does colourful, exquisite baby and kid’s clothes in the finest organic and fair trade materials, made in Germany.

Jake and Maya is for stylish parents that want to shop more sustainably for their children. Made in UK, using remnants, end of line materials and locally sourced materials, Jake and Maya’s clothes are not only sustainable but fashionable too.

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