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EFF SOURCE Fashion business success without compromise

18 November 2013

The Elements of Success: Raven + Lily, a growing ethical brand

Contributor Shannon Whitehead

Raven and lily case study


SOURCE speaks to Kirsten Dickerson, the co-founder of Raven + Lily - a brand built on partnerships with over 800 artisans worldwide, about the three key factors that have contributed to the brand's success, how the she plans to continue to grow, and what she sees for the future of the brand.


In this case study, we look at how Raven + Lily has gone from strength to strength with a business model built on working with artisans from all over the world. SOURCE looks specifically at:

  • Building relationships and effective communication
  • How to marry quality, design and artisan craft
  • Key factors to sales success

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