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EFF SOURCE Fashion business success without compromise

14 August 2013

VEJA : A case study for sustainable success

Contributor Sarah Ditty

veja case study

First in a series of case studies distilling the elements of success of several key sustainable brands, SOURCE Editor in Chief Sarah Ditty speaks to Aurélie Dumont, the UK Country Manager of Veja - a well known, multi-million dollar ecological footwear brand.

In this article, SOURCE gets to the crux of Veja’s relatively quick commercial success and positive ecological and social impact. We look at Veja’s unique supply chain, business growth, sales strategy, marketing activities, relationship building, future plans and top 5 tips for sustainable brand success.

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