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EFF SOURCE Fashion business success without compromise

10 June 2012

Womenswear brand Maiya reviving 'Made in UK'

Contributor Hayley Warren

Maiya


SOURCE Contributor Hayley Warren meets with Creative Director of womenswear brand Maiya to discover how the brand sources and produces locally with the aim of reviving apparel manufacturing in South Wales.


‘Made in the UK’ is key to the Maiya philosophy. Maiya is an ethical fashion brand that supports the heritage and quality of British craftsmanship. Maiya is also part of the Ethical Fashion Forum’s Fellowship 500, which aims to take the fashion industry to tipping point- the point at which sustainable practices by fashion businesses become the rule rather than the exception.

Since the start of the company, Maiya have designed and made all its products here in the UK. They have just launched an exciting new ethical fashion womenswear collection for Spring/Summer 2012. SOURCE contributor Hayley Warren was able to catch up with their Creative Director, Helen Stew, for a quick fire interview on what makes them a successful ‘UK Made’ company.

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