Log in SIGN UP FOR FREE news and business bulletins direct to your mailbox.

EFF SOURCE Fashion business success without compromise

30 December 2011

5 stockists of African Ethical Fashion

Contributor Lucinda Borrell

Chichia for Made by Africa


We review 5 leading stockists of African ethical fashion.


Name: Agnes and Lola
About the Store: Describing itself as “the best in African fashion – a kaleidoscopic of designers who have a multitude of influences” Agnes and Lola showcases a whole host of designers who aim to have a positive impact upon African development.
Who they stock All of the brands stocked online contribute to the development of Africa. From brands such as Lalesso, to Chichica, Agnes and Lola is a vital platform in showcasing some of the best in sustainable fashion design.

Store Name: Not on the High Street
About: The concept behind Not on the High Street is to hunt down original products often found in craft markets and boutiques. Each product is made or designed by small innovative businesses who are passionate in their mission to create something unique.
Who they Stock: Although they do not define themselves as an ethical store, Not on the High Street works with some ethical labels such as BeaCoco, a company which designs exquisite jewellery pieces from up-cycled materials. They produce in Africa, supplying a much needed income to rural communities.

Store Name: ASOS
About Founded in 2000, ASOS is a recession defying brand which offers 50,000 branded and own label products for men and women. Targetting 16-34 year olds, ASOS is internationally recognised as a provider of affordable fashion, attracting over 13.6 million unique visitors a month.
Who they stock Whilst ASOS is mainly known for stocking high street labels such as Lipsy and French Connection, the company also promotes ethical capsule collections. Launched in Spring 2010, the Green Rooms is a part of the site dedicated to sustainable fashion which showcases not only the company’s own ethical African fashion brand (ASOS Africa) but other labels such as Choolips and MADE jewellery.

Shop Name: Yoox
About: Established at the turn of the century, Yoox is an “eclectic and playful journey beyond fashion’s strict seasonal rules- allowing men and women to express their individuality through timeless and creative style.” It offers shoppers a wide variety of clothing from rare finds and exclusive capsules to end of season clothing and eco-friendly fashion.
Who they Stock As well as stocking Vivienne Westwood’s Made in Africa collection, Yoox also stocks African based ethical brands such as Edun. Founded in 2005 Edun is a for–profit fashion brand founded by U2 singer Bono and his wife Ali Hewson in order to encourage trade with Africa.

Name Harvey Nichols
About the Store: Founded in 1813 by Benjamin Harvey, Harvey Nichols is a British Institution synonymous with providing luxury goods of the highest standards. Now with stores in Hong Kong, Scotland, Dubai and Istanbul, the store has become a one-stop shop for the most exclusive brands in fashion, food and beauty
Who they stock Although mainly know for stocking big-name designer collections, Harvey Nichols also encourages trade in Africa through stocking Africa focused ethical fashion brand, Edun.


Bookmark and Share This Article

Bookmark and Share