New Balance is celebrating 30 years of manufacturing in the UK this year, having substantially grown its Cumbria-based operation since it was first established in 1982. The factory now produces 1.2m pairs of shoes annually, for distribution worldwide, and makes 65% of the New Balance shoes sold in the UK market. We investigate the background to an inspiring domestic manufacturing success story and consider the unwavering appeal of the ‘Made in the UK’ label at an international level. Dicken also explains the company’s philosophy of supporting retailers and promoting local employment, and highlights some of its latest sustainability initiatives.
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