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Events

Brand Preview 2015 - Fresh, Directional, Print, Atelier

BP15 post event button 3 The largest digital fashion showcase - bringing you the latest sustainable brands from around the world. Now you can view the event recordings and download the lookbooks, this page features the best in womenswear.

Events

Brand Preview 2015 - Accessories & Home, Shoes & Bags, Jewellery

BP15 post event button 1 The largest digital fashion showcase - bringing you the latest sustainable brands from around the world. Now you can view the event recordings and download the lookbooks, this page features the best in fashion accessories, footwear, jewellery and interiors.

Events

Brand Preview 2015 - Basics, Sport & Leisure

BP15 post event button 2 The largest digital fashion showcase - bringing you the latest sustainable brands from around the world. Now you can view the event recordings and download the lookbooks, this page features the best in basics, casualwear, active and outerwear, surf and swim and sleepwear.

Events

Brand Preview 2015 - Lifestyle, Men, Children

BP15 post event button 4 The largest digital fashion showcase - bringing you the latest sustainable brands from around the world. Now you can view the event recordings and download the lookbooks, this page features the best in men's clothing and accessories, children's wear and lifestyle brands.

Quickfire Q&A

5 minutes with... Maxine Bédat, Zady.com

Maxine is the retail buyer and co-founder of US-based online lifestyle destination, Zady.com

Maxine Bédat

As we’re about to enter the height of buying season, we’d love to find out a little bit about your buying process for Zady.com. How do you find new brands or products to stock?

There isn’t one typical way we find a new product. Every product we carry is the result of a sort of scavenger hunt. We might discover a company making the finest alpaca in Peru and they might tell us about a company making the best staplers in Germany. We’re always on the lookout during our travels or even right here in New York.

What makes a brand or product really stand out from all the others? On the other side, what do brands often get wrong?

What makes a brand stand out is its integrity. Integrity touches many elements. Are the materials the very best they can be? Is the design going to stand the test of time? Is there thought behind the selection of materials? Brands that try to be trendy or are derivative get it wrong. The ones that get it right are creating product that the team behind it truly want to see in the world. That’s exciting stuff.

When you’re on a buying mission, how do you know what brands or products will sell

We are lucky that products across the board are well supported on Zady. There isn’t one criteria we look for. We just ask ourselves do we want to live with this piece for at least the next decade? If the answer is yes, it’s generally a good fit.

What are your spring buying plans? Any events, brands or new projects you’re excited about?

We are excited to introduce shoes with our friends Véja. They are a sneaker company made in Brazil that completely align with our ethics and our aesthetic. But that’s just one, we have to keep some secrets.

How would you feel about taking part in an online-only trade showcase featuring sustainably-made fashion brands?

Of course. As a buyer you should have your eye to the future, and sustainability is the future, luckily.