In association with:
Contributor Sarah Ditty
In this case study, we speak to Laura Tenison MBE, the founder / MD of JoJo Maman Bébé, the foremost maternity and children’s wear brand in the UK. Get the insider’s view on how the brand has grown from a one person start-up to international success, while working to minimise its environmental impact.
Contributor Susan Snedden
Susan Snedden, director in the IP & Technology team of Maclay Murray & Spens LLP, provides expert legal knowledge on the future of 3D printing for the fashion industry and how you can ensure your rights. Image: Iris Van Herpen
Contributor Sarah Ditty
In this report, find out what’s happening across fashion industry tradeshows in 2014/15 and how the future of trade events will embrace digital technologies for ROI. Image: Pure London
Contributor Ethical Fashion Forum
In this resource, we look at the current state of the fashion, textiles and manufacturing market as well as sustainability, from the burgeoning business case to consumer behaviour – bringing you the key trends and statistics. This will save you hours, if not weeks worth of market research. Image: Deborah Campbell Atelier
5 minutes with... FAIR
We sit down with Siobhan Wilson the owner and head buyer of FAIR, an ethical fashion boutique in Brighton and online.
FAIR looks for good quality pieces with simple designs and special details that really make the customer feel like they are getting a special item. We also look for a midrange price point and a reasonable minimum order level for new brands so we can test out new products with our customer.
Fabric quality and sustainability is important (and our customers really appreciate this) plus great design and good styling. I think classic items that are made well and might have a subtle difference really appeals to us and our customer. We want designs that will last and are worth the price people are paying. We love working with brands that work with WFTO producers.
Quality and design cannot be compromised. Brands need to make things very easy for the customer and the retailer. Clear labelling is important especially to an ethical consumer. They shop very carefully and a well designed label can be a real selling point. International sizing, including for your target market, would be very helpful.
Above all test your product and make sure your fabrics are suitable for the design. It might look beautiful but it does need to be tested and worn before it goes to market. You need to get your pricing right to provide a competitive margin too as shops do have high overheads, especially in big cities.
I was very impressed with the large selection of new ethical brands in 2014 and it is very exciting to see the range grow. We can’t wait to see the collection in 2015 looking to complement the brands that we already offer.
I love seeing such a good mix of great fashion, design and ethics!