In association with:
Contributor Ethical Fashion Forum
In this resource, we look at the current state of the fashion, textiles and manufacturing market as well as sustainability, from the burgeoning business case to consumer behaviour – bringing you the key trends and statistics. This will save you hours, if not weeks worth of market research. Image: Deborah Campbell Atelier
Contributor Sophie Lang
How can your profit margin and costing strategy ensure your business is profitable, efficient and fair? We look at 7 important and controversial issues. Image: Sseko Designs
Contributor Sarah Ditty
As part of our on-going “Elements of Success” case studies series, we profile Reformation – the L.A. based brand that is rising to prominence amongst the American fashion scene.
Contributor Lisa Schneider
In a 16-part series, SOURCE Intelligence columnist, Lisa Schneider, gives you several strategies to help communicate sustainability more effectively to the mainstream fashion market. In this 4th instalment, she looks at why it’s important to give consumers credible proof of your positive social and environmental impact. Image: Mantis World
5 minutes with... FAIR
We sit down with Siobhan Wilson the owner and head buyer of FAIR, an ethical fashion boutique in Brighton and online.
FAIR looks for good quality pieces with simple designs and special details that really make the customer feel like they are getting a special item. We also look for a midrange price point and a reasonable minimum order level for new brands so we can test out new products with our customer.
Fabric quality and sustainability is important (and our customers really appreciate this) plus great design and good styling. I think classic items that are made well and might have a subtle difference really appeals to us and our customer. We want designs that will last and are worth the price people are paying. We love working with brands that work with WFTO producers.
Quality and design cannot be compromised. Brands need to make things very easy for the customer and the retailer. Clear labelling is important especially to an ethical consumer. They shop very carefully and a well designed label can be a real selling point. International sizing, including for your target market, would be very helpful.
Above all test your product and make sure your fabrics are suitable for the design. It might look beautiful but it does need to be tested and worn before it goes to market. You need to get your pricing right to provide a competitive margin too as shops do have high overheads, especially in big cities.
I was very impressed with the large selection of new ethical brands in 2014 and it is very exciting to see the range grow. We can’t wait to see the collection in 2015 looking to complement the brands that we already offer.
I love seeing such a good mix of great fashion, design and ethics!