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SOURCE Expo 2015: Day 2 Recordings and Lookbooks

London Pattern Bureau Day 2 of SOURCE Expo 2015 focused on showcasing production services and business support tools to help you build a successful, sustainable fashion business. Scroll down to watch the recordings and view the online lookbooks. Image: London Pattern Bureau


SOURCE Expo 2015: Day 1 Recordings And Lookbooks

Green Fibres Day 1 of SOURCE Expo 2015 focused on showcasing a range of suppliers of fabrics, components and accessories suppliers. Scroll down to watch the recordings and view the online lookbooks. Image: Green Fibres


SOURCE Brand Preview 2016

BP16 Thumbnail The largest digital fashion showcase featuring over 150 of the latest and best sustainable brands from around the world.


SOURCE Expo 2015 Programme

Expo 15 Thumbnail SOURCE Expo will take place on Wednesday 4 and Thursday 5 November, 2015. View a summary of the programme below - we look forward to you joining us for this innovative online networking event focused on sustainable sourcing.

Quickfire Q&A

5 minutes with... Amber Valetta

Amber Valletta is a fashion icon, actress and humanitarian. She is currently working on a new business venture – A socially responsible fashion and lifestyle brand called Master & Muse.

Amber Valletta

1) Why is sustainable fashion important?

Sustainable fashion is important because we have run out of time. In general, consumers and producers alike need to pay more attention to how garments are sourced and made. We need to understand how our purchasing decisions affect people and planet.

Our resources (human and natural) are being exploited with the delusion that we won’t pay the price. However, we will continue to have environmental disasters and human tragedies like Rana Plaza if we don’t change course.

Fashion is aspirational and needs to bring its creative forces to solve these issues.

2) Through your brand research for Master & Muse, what surprising things did you learn about the sustainable fashion market?

I discovered that there are many fashion brands that have terrific design at their core yet they need visibility and a platform. Hence Master & Muse was born.

I am continually inspired by the collaborative nature and willingness to share information between perceived competitors. We all seem to align on values and what is really important, knowing that we have to work together to promote real and necessary change.

Lastly, I was surprised to find out how many high end luxury designers are actually very interested in collaborating to create products that are more sustainable.

3) What do you think are some of the biggest opportunities in the market for sustainable fashion?

Sustainable fashion offers an incredible business opportunity through problem solving, innovation, and vision. We must start by educating the consumer. People don’t realize where or how their clothes are being made and the effect it has on our world.

We have to re-think consumerism and waste. We need to raise the awareness on these issues across all platforms. There is an opportunity for innovation in textile use, re-use and waste. By building factories that take the textile waste fibers and create new materials we can create a whole new industry waiting to burst just from waste.

As a business, we understand that how we run our business including a sustainable business model that values people and planet as much as profit is key for real change to take hold. Research has shown that companies that invest in sustainability outperform others. For the continuing growth of this market, we have talked about creating an incubator for sustainable brands, raising capital and mentoring them.

Investing in sustainable fashion is the right thing to do, but also makes real financial sense.

4) Where do you think the sustainable fashion movement is headed?

I think we are experiencing the beginning of a very exciting time in sustainable fashion. Similar to what happened with the organic food movement, people will demand for the fashion industry to become more transparent and responsible. My hope is that the fashion industry will rise to this challenge and use their creativity to inspire and create a renaissance in fashion.

5) What advice would you give to emerging designers trying to work ethically and sustainably? How can they get it right?

Start with great design. Be creative problem solvers. I think in order to compete in the market place you have to design clothes that are desirable.

Be discerning about where you source your fabrics, how are they made and by whom. Ask yourself can I produce locally? I recommend getting connected to a group such as Ethical Fashion Forum’s SOURCE platform so that you have support.

Lastly, don’t be afraid to push the envelope, fashion loves risk takers!