In association with:
Contributor Alice Wilby
SOURCE Columnist Alice Wilby lends her expertise in fashion styling and photography to tell you everything you need to know to curate a good photoshoot despite a limited budget.
Contributor Patsy Perry
SOURCE Contributor and academic expert Patsy Perry explores the rise of retailing across multiple platforms, why it’s important to create a seamless experience and how it helps build market access and brand awareness. Image: SOURCE member, MIA by Mia Nisbet
Contributor Shannon Whitehead
How can you build your brand for the best chance of big exposure? SOURCE looked at four different companies building brand exposure the right way.
Contributor Sarah Ditty
First in a series of case studies distilling the elements of success of several key sustainable brands, SOURCE Editor in Chief Sarah Ditty speaks to Aurélie Dumont, the UK Country Manager of Veja – a well known, multi-million dollar ecological footwear brand.
5 minutes with... luxury brand Eden Diodati
Eden Diodati is a new luxury ladies’ couture brand committed to ethical production, celebrating artisanal craft and philanthropy. The collection comprises unique hand-crafted evening and cocktail wear for the modern woman of discernment.
Sustainable fashion in 2014 is heading towards distinct prominence that has unyet been unseen; a tipping point. This will be a time of scrutiny but also opportunity to make positive change; brands which have sustainability at their heart and core will be the frontrunners because the positive change is what they aspired to and believed in from their inception, rather than as a reaction to disaster or commercial opportunism.
The story is just starting as ethical brands reach a renaissance in which stunning creative design and desirability is as strong as the ethics behind the brand.
Firstly, there is an inherent connection between luxury and artisanal craft.
For “authentic” non-aspirational luxury consumers, they buy luxury clothing, because it accords with their beliefs about who they are and a love of the brand or item’s qualities. They have sufficient knowledge to critically analyse and “appreciate” as opposed to “conscribing” to.
They may share their taste and buying preferences with dedicated trend followers, who might favour designer or luxury clothing, but their internal reasons for doing so may be slightly different and less geared towards the need to convey belonging to groups through signifying labels.
Individuals in this stage are more flexible about their image, and this means that the emblematic use of fashion is much less important. It’s more about the way they conduct themselves than how they look. More so than others, they are reachable through a platform of concepts expressible through art, culture, philanthropy but also sustainability.
Our brand seeks to deliver ethical luxury fashion to the market by employing people who are caught in the cycle of economic hardship. We also want the spirit of our mission to inform the design of the collections.
Practically we do this by manufacturing our ready to wear garments in a social cooperative in Italy serving socially and economically disenfranchised workers who have gone through trauma or are mentally or physically disabled. The cooperative is staffed by some of the most loving and committed people that I know.
Eden Diodati will be producing accessories in 2014 with an extraordinary cooperative of female survivors of the genocide in Rwanda. Started by two sisters after the war, gathering orphaned and widowed women in Kigali, the cooperative currently provides work for thousands of female survivors of the genocide many of whom contracted HIV/Aids through gender based violence during the conflict. Their courage, fortitude and faith, inspires me every day and gives me drive to press on in service of their dignity and humanity as a conduit for their skill and creativity.
The theme of the Autumn/Winter 14/15 collection is “Genesis”, the origin of life and molecular biology; I am particularly fascinated by the concept of the scientific components of life and also the mystery of spirit that breathes life, humanity and soul into being.
Art and collaboration again! It is wonderful to feel part of a movement and the Ethical Fashion Forum provides a unique and invaluable forum for collaboration amongst ethical brands but also showcases our work impeccably.