In a recent article for the SOURCE, Ceri Heathcote outlined 8 key areas for your online strategy-. Here she develops this topic to discuss some of the latest and most innovative methods and platforms available for online promotion of fashion brands and retailers. Online marketing offers a cost effective way of driving sales, either alone or in conjunction with traditional offline marketing. With the online market continuing to grow each year, it is a form of advertising that cannot be ignored, and doing something a little different is a great way to get yourself noticed and stay ahead of the competition.
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