In a recent article for the SOURCE, Ceri Heathcote outlined 8 key areas for your online strategy. Here she develops this topic to discuss some of the latest and most innovative methods and platforms available for online promotion of fashion brands and retailers. Online marketing offers a cost effective way of driving sales, either alone or in conjunction with traditional offline marketing. With the online market continuing to grow each year, it is a form of advertising that cannot be ignored, and doing something a little different is a great way to get yourself noticed and stay ahead of the competition.
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