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EFF SOURCE Fashion business success without compromise

11 February 2014

Building Market Access: Why Selling Omni-Channel is Crucial

Contributor Patsy Perry

Mia by Mia Nisbet


SOURCE Contributor and academic expert Patsy Perry explores the rise of retailing across multiple platforms, why it's important to create a seamless experience and how it helps build market access and brand awareness. Image: SOURCE member, MIA by Mia Nisbet


For ethical fashion brands, omni-channel retailing provides the potential for greater brand exposure than possible from single channel retailing, as well as the potential for building customer loyalty by facilitating a seamless brand experience as they interact with your brand across channels.

In this article Patsy Perry looks at a number of omni-channel strategies and retail platforms, how to blend physical and digital retail experiences and how to create seamless cross-channel sales.

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