In 2010 the Ethical Fashion Consultancy conducted research amongst fashion designers regarding social labelling which was then presented in a paper at a university’s conference entitled ‘Social Labelling in the Global Garment Industry’. We asked questions regarding which logos were recognised, what their visual appeal was and whether designers felt they would enhance or detract from sales. Do designers feel the requirements of social labelling schemes actually help them implement ethics with their supply chain? Clare Lissaman finds out.
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