Fashioning Change, the online marketplace for alternative fashion brands, equips shoppers with the power of positive choice and enables eco-friendly designers to be commercially accessible. Penned as the Zappos for conscious consumers, Adriana and her technical co-founder Kevin Ball have conceived and created a timely digital platform that allows shoppers to think twice and make informed purchases. With the consumption of fast-fashion at an all time high, the team hope to inspire a change in consumer behaviour.
Using a tech-based solution to align ethical brands with name brands, the evolving e-commerce platform is designed to challenge perceptions of what is often seen as a costly fashionable compromise, by offering stylish alternatives at comparable price points. Browsers can shop by product, look or familiar name brand, via search engine recommendations that aid them to make an educated purchase. In addition to these search tools, the site features a product called “Wear This, Not That” which compares the supply chain transparency of featured name brands and ‘green’ brands with startling clarity. SOURCE Intelligence interviews Founder and CEO Adriana Herrera to find out more.
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