Many fashion brands are already using social media for marketing, but not all are yet maximising its full potential terms of market research. The beauty of social media over traditional market research methods is that not only is it low cost but it also allows marketeers to listen to what customers are saying in an environment in which they feel comfortable. So, how exactly can brands use social media in this way? SOURCE Intelligence’s Ceri Heathcote explores how social media can be used to gain a better understanding of customer preferences, with tips from analytic specialist Ben Spych on implementing your successful social media strategy.
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