As mobile devices become ever more popular and sophisticated, apps provide a great opportunity for brands to increase their accessibility and connect with customers in a new way. Consumers are becoming increasingly reliant in mobile devices to browse and buy fashion. Shopping on the move is definitely on the increase and fashion brands that are slow to adapt could risk getting left behind.
In this article SOURCE Contributor Ceri Heathcote explains why an app is important and looks at if and how ethical fashion brands should develop their own apps and what makes a successful app.
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