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EFF SOURCE Fashion business success without compromise

Founding Partner Brand


ALAS logo

ALAS is an Australian sleepwear label, that allows the wearer to sleep and dream in complete comfort. Each piece is thoughtfully constructed with a simple and graceful style.The designs are hand printed using AZO and formaldehyde free dyes and all fabrics are either GOTS certified or handwoven cotton. Stockists include ASOS (UK), Shopbop (US) and well regarded boutiques across Australia, New Zealand and Europe.The packaging, swing tags and business cards are recycled and recyclable. ALAS is a SOURCE Innovation Award winner.

Founding Partner Supplier & Brand

animana logo

From beginning to end, Animaná produces under sustainable principles. Collections are carefully selected by Dominique Peclers from artisans utilising handmade ancestral techniques in Patagonia and the Andes. Designed to give an alternative to the cosmopolitan consumer, Animaná unites slow fashion and pure fibres.

Founding Partner Brand & Supplier


ayuvastra logo

Ayuvastra specialises in high quality men and women’s leisure wear/yoga wear, baby wear, fabric and bed linens that provide health benefits. The products are created using an ancient Indian dyeing technique called Ayurvasta, where the medicinal properties of the Kerala-grown herbs used to colour the textiles are absorbed through the skin. Using only GOTS-certified cotton, this Irish brand and supplier is entirely organic and biodegradable. Ayuvastra not only supports the revival of an ancient dyeing technique, but also helps to support communities by generating employment.

Founding Partner Brand

Braintree Clothing

braintree logo

Braintree has been championing eco-fibres since the mid 1990s. Using sustainable fabrics that are kind to both planet and people, the ranges for men and women are uniquely designed with care and commitment to ensure quality and sustainable style. All efforts toward sustainability are encouraged, no matter how small.

Founding Partner Brand


cholesburys logo

Cholesburys is reinventing a bit of the British shoe industry by hand-making sandals in the Chiltern hills using low energy bespoke techniques. Designed to look and feel lovely, each pair is crafted from recycled leather, beautiful vintage fabrics and less than 40% new components.

Founding Partner Brand

cock and bull

Cock & Bull Menswear is a British design led brand launched in 2012 from a desire to offer a range of designer menswear entirely made in the UK from sustainable fabrics and yarns. Based in East London, the dedicated menswear line designs and manufactures small runs and limited edition menswear staples and key accessory items. Design inspiration is taken from global contemporary culture with a strong British traditional flavour.

Founding Partner Brand

Dhana EcoKids

Dhana EcoKids logo

Dhana EcoKids is a lifestyle ethical brand for kids, made using only Fair Trade, 100% GOTS certified organic cotton and carcinogen-free, eco-friendly dyes. All garments are GOTS-certified and made in a facility that adheres to the Social Accountability Standard SA 8000. Dhana is proud to be a Certified B Corp and believes positive clothing choices will help raise awareness amongst children.

Founding Partner Brand

Eden Diodati

Eden Diodati

Eden Diodati is a bespoke luxury ladies couture brand committed to philanthropy. Eden Diodati supports vulnerable communities in Rwanda and in Italy through its sourcing, production and supply chain. Through giving opportunities and training, Eden Diodati builds skills, experience and a route with which to break the cycle of disempowerment.

Non-Profit Organisation

Fairtrade Foundation

Partner: Fairtrade Foundation Logo

The Fairtrade Foundation is the independent non-profit organisation that licenses use of the FAIRTRADE Mark on cotton products in the UK.

Founding Partner Organisation

Global Organic Textile Standard


  • The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.

Founding Partner Brand

Gunas logo

GUNAS creates designer handbags that combine fashion, trends and ethics into a product that is 100% vegan and sweatshop free. All bags are handcrafted in their own studio using the utmost and finest cruelty-free alternative fabrics. The materials are either LEED certified, recycled, organic or rescued making their products not only vegan but also eco-friendly.

Founding Partner Supplier

lulea logo

LuleA (Luxury Leather Africa ) is a brand and enterprise for social impact that designs and manufactures beautifully crafted quality leather accessories in Kenya for the ethical fashion market. LuleA aspires to provide sustainable livelihoods to its workforce as an enduring asset through best practice professional training.

Founding Partner Supplier & Brand

Mantis World

Mantis World logo

Mantis World, the home to the Mantis brand for men and women, Humbugz for kids and Babybugz for babies, design and manufacture high quality garments, including an organic collection, for the printwear and promotional markets. Their “Well Made” ethos requires that a commitment to ethical and sustainable production is combined with attention to design, style and quality. In addition to their label, Mantis World produces for other fashion brands, retailers and merchandisers.

Founding Partner Supplier & Brand

Mehera Shaw

Mehera Shaw logo

Mehera Shaw is an upmarket, artisanal lifestyle brand and sustainable production studio based in Jaipur, India. The brand’s aesthetic is a balance of East and West, vintage and contemporary, encompassing smart, yet artistic casual looks. In addition, Mehera Shaw’s offers CMT, fair trade private label production incorporating GOTS certified cottons, natural fibres and artisan prints.

Founding Partner Supplier & Brand

Panchachuli UK

Panchachuli UK

Panchachuli UK supports the Panchachuli Women Weavers from Kumaon , India. The ladies hand spin, weave, knit and embroider a vast range of luxury accessories and fabrics in lambswool and Mongolian cashmere. The Co-operative is owned and managed by the artisans and is recognised globally for its UNESCO Award winning products.

Founding Partner Supplier

Plexus Cotton

plexus logo

Plexus Cotton is a global network of cotton farming, ginning, trading and logistics operations. It is committed to promoting sustainable cotton agriculture, increasing supply-chain transparency through stake-holder partnerships and establishing value-addition in Sub-Saharan African cotton supply-chains through vertically integrated “farm to fabric” garment production facilities.

Founding Partner Brand

Raven + Lily

raven and lily logo

Raven + Lily is a socially conscious lifestyle brand dedicated to empowering women through design. The exclusive line of jewellery, accessories, and apparel collections help employ at-risk women in India, Ethiopia, Cambodia, Kenya, and the USA. Fair trade, sustainable practices are followed with an emphasis on utilising locally sourced, organic, and/or recycled materials. The women in the partnerships belong to caring communities that provide access to healthcare and educational opportunities.

Founding Partner Organisation

Responsible Trade Worldwide

RTW logo

Global ethical and sustainability experts Responsible Trade Worldwide, offer unique insight into your workforce, or that of your supply chain via worker assessments and metrics linked to HR practices. By delivering industry benchmarked data and transparency throughout the chain they harness the worker voice, allowing for a vital move from compliance to engagement.

Founding Partner Organisation

Supplier Portal

supplier portal

SupplierPortal, created by Greenstone, is a user-friendly online responsible sourcing solution for suppliers, brands and retailers to improve transparency and reduce risk efficiently. It covers environmental, labour, health and safety and anti-bribery and corruption information and includes sector specific questionnaires.

Non-profit Organisation

World Fair Trade Organization

Partner: WFTO Logo

The WFTO (formerly IFAT) has driven the fair trade movement for 20 years. It is the only global network whose members represent the Fair Trade chain from production to sale. WFTO members must demonstrate a 100% Fair Trade commitment.